Our Leadership



Lita Reyes advises individuals and families on comprehensive philanthropic planning with a special emphasis on millennial engagement. She has extensive experience working in charitable organizations, including private foundations and public charities, where she collaborates with ultra-high net worth philanthropists ranging from many millions to over a billion.

In her consulting practice, Lita counsels clients on philanthropic identity, charitable giving plans, grants evaluation and disbursements, nonprofit program analysis, strategic thinking, and mission-driven partner engagement. A certified philanthropic advisor, Lita draws on a broad academic and professional record that includes work on climate change, social justice, and healthy communities.

She holds an MBA and brings both a business perspective and cultural background to her clients, having served as a judge with the National Endowment for the Arts. Through her work with the NEA, Lita has influenced funding decisions that effectively serve youth and uphold the quality of American art.

A strong believer in partnerships, Lita belongs to a network of women entrepreneurs committed to making a difference through positive social change.

Work Highlights

  • Charles Schwab

  • Roy A. Hunt Foundation

  • TomKat Foundation


  • Stanford University, Social Innovation Review Nonprofit Management Institute

  • 21/64, nonprofit practice focused on engaging the next generation in philanthropy

  • Certified Coach, Lee Hecht Harrison, leader in executive coaching

  • MBA, Florida Atlantic University

  • BS, Business Administration with minor in Asian Studies, University of Florida


  • Cheetah Conservation Fund

  • Foto Forum, art interest group at the San Francisco Museum of Modern Art

  • Girlsource (now Girls, Inc.)

  • Peninsula Youth Theater



My conversations with Lita helped me consider my philanthropy in a deep and insightful way. I better understand my motivations and have greater clarity about what means the most to me.
— Retired Advertising Executive, Private Investor

Before I worked with Reyes Philanthropic Solutions, I found it to be very time consuming to determine how to allocate my philanthropy dollars and time. I also was not aware of many of the nonprofits who could fit with my goals. The RPS team quickly helped me connect my values to relevant social change projects. As a result of their consulting, I’m now the chair of a cohort of women donors supporting nonprofits in Sonoma County.
— Entrepreneur and former Corporate Executive

Lita has a zest for life and is a joy to work with because of it. Reyes Philanthropic Solutions researches well and offers great regard to those with whom they work.
— Philanthropist in the Environment and Sustainability